Campaigns & growth ops
• Plan and execute growth campaigns tied to product launches, partner integrations, and market moments
• Build the measurement stack: what's moving TVL, what's noise, what's the ROI per channel
• Brief and direct co-marketing with BD on partner integrations
• Drive communication with users via town halls and written updates
• Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers
Brand & narrative
• Develop and own Perena's market thesis
• Edit and direct content output across channels; write the high-stakes pieces yourself
Team
• Manage and develop the social and community team members; set their goals, run their reviews
• 3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical
• You've owned a number. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving
• You understand blockchain-based finance. You have a point of view on what's working in the market right now and why
• Strong writer and storyteller who understands the nuances of difference channels and audiences
• You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything
$80,000 - $160,000 / yr
• base + meaningful equity, scaled to experience
• Real ownership of a function during the most defining stretch of company growth
• Remote-first, flexible working hours
